Destination Redmond is making it easier for local service and hospitality businesses to get more visitors through the door with a new free brand toolkit. The comprehensive, simple-to-use resource includes approved visual assets and messaging to help local businesses entice visitors to make a trip to Redmond be a part of their itinerary.
The toolkit focuses on several key Redmond benefits:
- Easy access to the outdoors: By highlighting Redmond’s accessibility to unique high desert beauty, we’re attracting visitors who will stay and play here.
- Community Unity: We’re a tight, welcoming community that knows what makes this place unique.
- Knowing our Audience: Through relatable messaging and one-liners we’re able to reach and motivate the right visitors
“We’re looking to grow our tourism industry here both sustainably and authentically,” said Tobias Colvin, Redmond Tourism and Lodging Advisory Committee Chair. “This toolkit will be a great start.”
Through the tool kit, Redmond businesses will be able to tap into co–opted branding materials such as social media templates, visual identity assets (including logos, a color palette and typography), as well as high-resolution photos of Redmond. The toolkit also provides a straightforward framework for campaign messaging. This effort is designed to make it easier for local businesses to attract more tourism visitors.
“As a small business owner I wear many hats and know the importance of marketing and social media, but don’t come from a background in the field,” said Janice Keeley, owner of Arome Kitchen in Redmond. “I like how the templates in this toolkit are plug and play and look forward to using them so I can move on to helping more customers.”
Local business owners, creators, and community leaders are encouraged to participate by utilizing the new brand tools and campaign assets. By working together, we can turn Redmond into a place where visitors stop, explore and spend dollars, rather than a place that gets overlooked and driven past.
Learn more and access the free toolkit at Redmond Brand Toolkit.
Follow Destination Redmond on social media: instagram.com/destinationredmond and facebook.com/DestinationRedmond.
About Destination Redmond
Destination Redmond operates under the Redmond Tourism and Lodging Advisory Committee. A portion of the City of Redmond’s lodging tax—called the Transient Lodging Tax (TLT)—is reinvested to grow and enhance Redmond tourism for the benefit of both the visitor and the economic sustainability of the community. As required by Oregon law, these funds help us promote Redmond as a destination and improve visitor experiences through the Destination Redmond program.
Media Contact
To learn more about Destination Redmond, and for support on leveraging the toolkit, email explore@destinationredmond.com or call (541) 604-8007.
